Privacy Policy – Swift Shift Motors Ltd

Last updated: March 15, 2026

Swift Shift Motors Ltd (“we”, “us”, or “our”) operates the website https://swiftshiftmotors.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us via Messenger, email, phone, or interact with us regarding used car sales, valuations, or viewings. By accessing or using the Service, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Service. We may update this Privacy Policy from time to time. The revised version will be posted here with an updated effective date. Your continued use of the Service after any changes constitutes acceptance of the revised policy.

1. Information We Collect

We collect only the minimum personal information necessary to provide our services:

• Contact details: Name, phone number, email address, and messaging details (when you enquire about a vehicle, request a valuation, arrange a viewing, or sell your car).
• Vehicle-related information: Registration number (reg), mileage, photos, and any details you provide when requesting a valuation or selling your car.
• Technical data: IP address, browser type, device information, and basic usage data (pages visited, time spent) collected automatically via cookies and server logs.
• Communication data: Messages, call notes, or emails exchanged with us.

We do not collect payment information (no online payments), precise location data beyond IP geolocation, or sensitive personal data.

2. How We Collect Information

• Directly from you when you contact us via Messenger, email, phone, or forms.
• Automatically through cookies, server logs, and basic analytics tools (e.g., traffic statistics).
• From public sources (e.g., publicly available vehicle listings or social media).

3. How We Use Your Information

We use your information only for the following purposes:

• To respond to enquiries, arrange viewings, provide valuations, and complete vehicle sales or purchases.
• To communicate with you about your transaction or enquiry.
• To improve our website and services (using anonymous usage data only).
• To comply with legal obligations (e.g., record-keeping for tax or consumer law).
• To prevent fraud or misuse of our services.

We do not use your data for marketing unless you explicitly consent. We do not sell your personal data.

4. Sharing Your Information

We do not share your personal information with third parties except in these limited cases:

• With service providers (e.g., web hosting, email provider) who process data on our behalf under strict contracts.
• To comply with law, court order, or regulatory request.
• To protect our rights, safety, or property, or that of our customers.
• In connection with a sale or merger of the business (your data would transfer to the new owner under the same protections).

5. Cookies & Similar Technologies

Our website uses essential cookies for basic functionality (e.g., session management) and may use analytics cookies for traffic insights. No advertising or tracking cookies are used at this time. You can manage cookies via your browser settings. For more information, see our separate Cookie Policy (to be added if applicable).

6. Data Retention

We keep your personal information only for as long as necessary:

• Enquiry/valuation data: up to 12 months after last contact (unless you request deletion).
• Transaction records: 6 years (legal requirement for tax and consumer law).
• Anonymous usage data: indefinitely (no personal identifiers).

You can request deletion at any time (see Your Rights below).

7. Your Rights

Under UK GDPR you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Data portability (receive your data in a structured format)
• Withdraw consent (where applicable)

To exercise these rights, contact us at swiftshiftmotors@gmail.com. We will respond within one month (free of charge unless requests are excessive). You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint

8. Security

We use reasonable technical and organisational measures to protect your data (secure hosting, encryption where appropriate). However, no method is 100% secure, and we cannot guarantee absolute protection.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., Facebook Marketplace). We are not responsible for their privacy practices. Review their policies before sharing information.

10. Contact Us

For questions about this Privacy Policy or your data, contact:

Swift Shift Motors Ltd Email: info@swiftshiftmotors.com

Thank you for trusting Swift Shift Motors Ltd. We are committed to protecting your privacy.